Tuesday, 11 October 2016

YouGov - Audience Research

Keeping in mind the end goal to comprehend about who precisely we will focus on our film at,  in some more profundity I have chosen to utilize YouGov Profiles. Here I can look into movies of a comparative sort to our own, for instance The Woman In Black 2, and utilize this data to adjust any thoughts for our film that may suit a specific group of onlookers. YouGov thinks about the socioeconomics, way of life, identity and even media center of the individual.

Below is the outcomes of using YouGov. It gives a target audience to the film Woman In Black 2.








What have I learnt from this research?


What I have taken from this research is that our audience is larger than we expected, and our viewers have unexpected hobbies than we anticipated. However, this is a great insight for my group and I due to being able to apply this information to further research and planning behind our main brief.

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