Sunday, 9 October 2016

Audience research: Demographic & Psychographic

Demographic

This is the Physical difference between people.
e.g. Gender, Age, Ethnicity, religion, beliefs and social class.

People are graded shown in the table below;

Pyschographic

This method puts people into different groups based on personalities, interests, values, beliefs and personal lifestyle.
e.g. vegetarian, outgoing, inspirational

The table below shows this;
 



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